A robust local SEO strategy is a necessary part of a Medical Practice’s growth. Local SEO has only continued to become more important since the explosion of mobile search, with more than $1.5 TRILLION in sales expected to be influenced by a mobile search over the next five years. Yet, time and time again, we’ve come across practices have not claimed or simply don’t know about their Google Local Business page.
The following is what your practice can do right now to take advantage of your Google My Business Listing.
A Powerful Local SEO Tool
A Google local business page is essential for local SEO. Claim your business and enter all the information requested, such as categories, store hours, photos, and description.
Next comes reviews. Have a procedure in place to get as many reviews as you can from your patients and you will win at the local SEO game. Local results appear for people who search for businesses and places near their location. The Local SEO map pack portion appears in position 0, at the top of the page. They’re shown in a number of places across Google Maps and Google Search. For example, Google will try to show you the nearby practices that you might like to visit if you search for “CoolSculpting San Jose”. In the image below, Google uses local results to suggest some options.
Your practice’s Google Business page is a cornerstone of local optimization strategy.
The process to verify and claim your Google Business Page usually takes about a week. Google will mail you a physical postcard with a printed secret code to ensure you are actually at the specified location. Once this is done, you may find that your business doesn’t appear for relevant searches in your area. To maximize how often your customers see your business in local search results, take advantage of Google My Business by adding the relevant information discussed below. Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.
Local results are based primarily on a combination of relevance, distance, and prominence to identify the best match for searches. For instance, Google algorithms might decide that a business farther away from the patient’s location is more likely to have what they are looking for and rank it higher than a nearby business.
- Fill out your local business phone number and your website’s correct URL. Choosing the proper categories for your business is another big part of your local ranking. Having fewer, specific categories is preferable.
- Two categories that accurately reflect your practice’s services, like “Plastic Surgeon” and “Medical Spa,” are preferable to forcing five in order to cover more like “Plastic Surgeon,” “Medical Spa,” “Laser Hair Removal,” “Hand Surgeon,” “Medical Facility.”
- Complete all requested information, like store hours and wheelchair accessibility. Upload pictures in all allotted areas, like the office interior, the office exterior, and the staff. The more you fill out, the better for your SEO.
- When writing the description about your business, use good keywords regarding
surgeries you perform and your local city, but do not overdo it; the text should read like natural speech.
- Lastly, your position in web results affects local search optimization, so SEO best practices will also apply.
Google review counts and scores are factored into local search ranking: more reviews and positive ratings will improve a business’s local ranking. The rate at which you garner reviews is directly correlated with how quickly you rank. Encourage your patients who leave reviews to include the keywords that you want to rank for in the review.
If you want to rank for CoolSculpting San Jose, ask patients to include the name of the procedure and list the location when filling out their testimony.
Quite a few review services, like Yelp, Facebook, HealthGrades, Vitals, offer multiple options for patients to fill out reviews. Do not do guide your patients to these. Focus your energy on getting Google reviews, as they are easier to acquire and will greatly increase your visibility on Google Search. The others will not provide this benefit.
Google My Business Posts
Google My Business Posts can help a Google Business Page show up in a search for keywords that match the text inside a Google Post for that business. The first 100 characters are what shows up in the Knowledge Panel. Make these characters count, and make sure your sentence doesn’t get cut off.
Does Your Practice Have a Successful Local SEO Strategy In Place?
If your practice has not put the necessary pieces in place for a strong Local SEO strategy, then you are already missing out major growth opportunities. Whether through new devices like Google Home or Alexa, or mobile search, more and more potential clients are seeking cosmetic and aesthetic services using local and voice search.
Take advantage of these easy-to-use, essential digital marketing strategies by working with a forward-thinking, technologically-driven vendor-partner.