Technology

RANK YOUR PLASTIC SURGERY PRACTICE ON THE KNOWLEDGE GRAPH

Be Top Doctor in Your Area With Google’s Massive Database The Google Knowledge Graph creates the featured panels of useful information to the top-right of its search engine results page (SERP). They represent prized SEO positioning. The panels are strategically placed to invite the user to interact with their sliding […]

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SEO vs. PPC Digital Marketing for Plastic Surgeons

Search Engine Optimization (SEO) and Pay-Per-Click advertising (PPC) are the twin pillars of digital marketing today. They represent two approaches you can take to raise awareness, generate leads and grow your client base. GrowthMed, Inc., is the largest SEO company in the plastic surgery space. We are also PPC Google […]

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Capture Me If You Can: Implementing Google Broad Match Modifiers

Google does its best at taking a potential patient’s Search query and populating the Search results with ads and website pages that closely match the Search. This is great if your website has ranking and authority and your ad includes copy that matches Google’s standards. What about Searches that may […]

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GOOGLE REVIEWS FOR YOUR PLASTIC SURGERY PRACTICE

The Yellow Pages are dead. Nobody uses the phonebook anymore, except as a doorstop. Google’s interactive business directory, Google My Business (GMB), is the best way to get found by people searching for plastic surgeons and medspas in your area. Unlike the directories of previous eras, GMB features customer reviews […]

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RANK YOUR PLASTIC SURGERY PRACTICE ON GOOGLE’S MAP PACK

It’s extremely likely that the next new patient to visit your plastic surgery practice or med spa will be local to your service area. To win in local search, it is important to understand what information is privileged by Google’s location-based algorithms and (most importantly) how that information is (or […]

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Make Your Plastic Surgery Website Ada Compliant

At GrowthMed, we understand that optimizing your website sometimes means more than just making sure you can be found by Google. Your plastic surgery website is your practice’s virtual front door. It is important to “open your door” to people of all ability levels. Sure, creating an ADA compliant website […]

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Medic II: Google’s January Core 2020 Update

How Does Google’s Core Update Affect My Plastic Surgery Practice?  On January 13, 2020, Google announced (via tweet) that they were “releasing a broad core algorithm update.” Deflecting further questions, they went on to say, opaquely, “Our guidance about such updates remains as we’ve covered before. Please see this [Aug. […]

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